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Antonio’s PRose, from the PR Perspective
Barbara Walters: A Trailblazer in Communications
With the recent passing of the legendary interviewer, Barbara Walters, I felt it was important to note her style of communication and interviewing. Barbara Walters was a trailblazing journalist and television host who conducted countless interviews over the course of...
The PoweR of Emotions
As a publicist, I often remind my clients that emotions can be expensive if not spent wisely. Allow me to elaborate. If emotions are not harnessed properly during an intense moment where the spotlight is on you or brand, it could be quite expensive (i.e. cost you your...
Shift. Don’t Shake. – How To Navigate The Next Social Media Blackout
A few short days ago, the global social media blackout caused a frenzy for many. Facebook, Facebook Messenger, Instagram, and WhatsApp were out for an unprecedented amount of time, making it the longest outage to date. These platforms were slowly and partially...
Maximizing the Met Gala
If you are going to spend over $30,000 to attend the acclaimed Met Gala and close to $275,000 for a table, you might as well maximize the moment. And from the public relations perspective, there are few notable individuals who...